AI & MCP overview
SellerJar runs a remote MCP (Model Context Protocol) server, generally available to every account. It lets you connect your own AI assistant (Claude, Claude Code, or ChatGPT) directly to your SellerJar advertising data, so you can ask questions about your campaigns, profit, and inventory in plain English instead of digging through tables and charts yourself.
The MCP page inside SellerJar (in the left menu) is the fastest way to get started: it walks you through connecting each AI assistant, manages your API key, shows a log of everything your AI has done, and lists every AI client currently connected via OAuth so you can revoke access at any time.
The server is read-only in this release: your AI can look up and analyze your data, but it can't change campaigns, bids, or budgets. Every tool call the AI makes is authorized against your own accounts and logged to your AI audit log.
Server URL: https://api.sellerjar.com/mcp
Connecting: two ways
| Method | Best for | How it works |
|---|---|---|
| OAuth | claude.ai (web/desktop), ChatGPT connectors | Add the URL as a custom connector. Your browser opens SellerJar, you sign in and click Approve. |
| API key | Claude Code | Generate a key in SellerJar under Settings → Account Settings → MCP API Key, then paste it into a config file or CLI command. The key is shown once: copy it before closing the dialog. Rotate or disable it anytime. |
Pick the guide for your client:
What your AI can do
A read-only toolset covering advertising, sales, profit, inventory, rankings, and optimizer activity, grouped by category. Every tool respects a date range: ask for "last 30 days," "this month," "last 90 days," or any specific date range up to about 24 months back, and pagination handles large result sets (the AI will tell you honestly if a result was cut off and there's more to see).
- Campaigns & keywords: campaign, ad group, keyword/target, and search-term performance; bid history; budgets and daily spend caps; suggested bid changes; targeting gaps (keywords you're missing); competitor keyword/pricing lookups on live Amazon search
- Account audit: a full account audit in one call, search-term waste analysis, ASIN-level ad profitability, SP/SB/SD channel breakdown, placement and match-type performance, spend-efficiency tiers
- Organic & sales data: Search Query Performance (organic search terms, click/purchase share), how ads affect organic rank, the ad-spend "flywheel" effect, per-ASIN sales/traffic, account-wide TACOS
- Profit & Loss: real profit after Amazon fees, ad spend, COGS, and refunds; per-ASIN P&L; logged expenses; estimated payout
- Dashboard: the same KPI tiles as the Dashboard page (spend, sales, ACOS, ROAS, TACOS, CTR, CVR...), top products/campaigns/keywords, branded vs. unbranded spend split, a daily digest with month-to-date run-rate, and per-data-source freshness (so the AI can tell you exactly how current an answer is)
- Products & inventory: Product Manager table, per-ASIN trends over time, ad-group rollups, restock recommendations, and inventory coverage (days of stock at current velocity)
- Automation & ops: dayparting status, budget pacing / going-dark alerts, Harvest & Negate recommendations, the Recommendations Hub, the Action Vault change history, and bid-optimizer explainability (why a bid was cut, which targets are at risk)
- Growth & listings: tracked-keyword rank history, listing health/SEO scores, your actual listing content (title, bullets, description, backend keywords, ready to review and optimize), target lifetime-ROAS cohorts, campaign-type coverage gaps, and your configured brand/competitor terms
- Profile discovery:
list_profiles, so the AI can see which of your advertising profiles it's allowed to look at before answering; every other tool call is checked against that same per-profile authorization
Example questions
Once connected, you can ask things like:
Profit & spend
- "What's my net profit this month?"
- "Where am I wasting ad spend?"
- "Which ASINs are money pits on ads?"
Inventory
- "Which products are running out of stock?"
- "How much inventory do I need to cover the next 90 days?"
Keywords & rank
- "Which keywords lost rank after bid cuts?"
- "Which keywords spent over $50 with zero sales in the last 14 days?"
- "Show me my flywheel score for my best-selling ASIN."
Listings
- "Show me the title, bullets, and description for my best-selling ASIN."
- "Which of my listings have the weakest SEO scores?"
General
- "Give me a full account audit for the last 30 days."
- "List my SellerJar profiles."
Because the server is read-only, the AI will describe what it would recommend rather than making changes for you.
Security at a glance
See the Security & FAQ page for the full details on authorization, auditing, rate limits, and key rotation.