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Welcome to SellerJar

SellerJar is an Amazon PPC management platform that helps you optimize your advertising campaigns, discover new keywords, and get more ad sales for every dollar you spend.

When you log in, SellerJar opens straight into the Sponsored Ads Manager: your campaign data is the first thing you see, not a dashboard summary. Switch between Essentials and Advanced modes at any time depending on how much manual control you want (see Global controls).

SellerJar brings together everything you need to manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns in one place, whether you run a handful of campaigns or thousands.

What you can do with SellerJar​

  • Manage campaigns and targets: view, filter, and bulk-edit campaigns and targets, turn on Smart Bidding, or run Optimize Bids on demand. See Managing campaigns, Managing targets, and Bid optimization explained.
  • Create campaigns at scale: build campaigns with the guided Campaign Creator, or launch many at once from a spreadsheet with the bulk launcher.
  • Discover keywords automatically: Harvest & Negate analyzes your search term reports, search query performance data, and Amazon's recommendations to find high-performing keywords, and flags wasted spend so you can negate underperforming terms.
  • Define brand and competitor terms: Brand & Competitor Terms categorizes keywords as brand, competitor, or unrelated so harvest recommendations filter automatically.
  • Optimize bids by time of day: Dayparting adjusts bids automatically based on when your ads perform best, with a visual heatmap of time blocks across the week.
  • Optimize ad placements: Placement Optimizer analyzes Revenue Per Click across Top of Search, Product Page, and Rest of Search, then suggests bid adjustments to shift spend toward your best-performing positions.
  • Monitor your products and profiles: Product Overview shows ASIN-level metrics with a 12-month heatmap; Profile Overview compares all your connected Amazon profiles across multiple time windows.
  • Get keyword recommendations: the Recommendations page identifies keyword opportunities you're missing based on search query data, and lets you create ranking campaigns directly.
  • Analyze search performance: Search Query Performance reveals which organic search terms drive traffic with week-over-week trends; Keyword Rank Tracking monitors organic and sponsored positions over time.
  • Build audiences with AMC: AMC Audiences creates custom audience segments from pre-built templates powered by Amazon Marketing Cloud.
  • Build custom reports: the Custom Reports builder gives you a drag-and-drop report with a catalog of widgets, PDF export, email scheduling, and shareable links.

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