Frequently asked questions
Quick answers to the most common questions about SellerJar.
Getting started
How do I connect my Amazon account?
Click Amazon Connections in the sidebar, choose your marketplace region, and authorize SellerJar on Amazon's login page. The process takes about 30 seconds. See the full guide.
Which Amazon marketplaces does SellerJar support?
SellerJar supports marketplaces across North America (US, Canada, Mexico, Brazil), Europe (UK, with Ireland included, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Turkey, UAE, Saudi Arabia, Egypt), and Far East (Japan, Australia, Singapore, India).
Can I manage multiple Amazon accounts?
Yes. Connect as many accounts as you need from the Amazon Connections page. Use the profile selector at the top of the sidebar to switch between them.
Campaigns and targets
What campaign types does SellerJar support?
Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD). Some features like off-Amazon settings are specific to Sponsored Products, while bid strategy editing supports SP and SB.
Are changes applied to Amazon immediately?
Yes. When you edit a bid, budget, or state in SellerJar, the change is sent to Amazon immediately. You'll see a confirmation once it's applied.
Can I undo a change?
There's no undo button, but you can always edit the value again to set it back. For bulk actions, use the same bulk action to reverse the change.
What does "7-day attribution" mean?
Amazon attributes a sale to the ad click that happened within 7 days before the purchase. This means sales data takes up to 7 days to fully populate.
Harvest & Negate
What's the difference between STR, SQP, and Amazon Recommendations?
- STR (Search Term Report): actual search terms that triggered your ads
- SQP (Search Query Performance): organic search data from Amazon Brand Analytics
- Amazon Recommendations: targeting suggestions generated by Amazon's algorithms
Will harvesting create duplicate keywords?
SellerJar checks for existing keywords before creating new ones. If a term already exists as a keyword in your account, it won't be duplicated.
How do I configure harvest thresholds?
Click the Settings gear icon on the Harvest & Negate page. The Thresholds tab lets you set minimum conversions, clicks, and other criteria. See the Harvest & Negate guide for details.
Dayparting
How much data does dayparting need?
Dayparting requires at least 7 distinct days of Amazon Marketing Stream data (30 days is recommended for reliable hourly patterns).
How often do bid adjustments update?
Multipliers recalculate once per day. Bids are applied hourly based on the current multiplier grid. You can also trigger a manual recalculation.
Does dayparting change my base bids permanently?
No. Dayparting applies temporary multipliers that adjust your bids hourly. When you disable dayparting, all campaigns revert to their original baseline bids.
Placement Optimizer
What placements does the optimizer support?
Top of Search (ToS), Product Page (PP), and Rest of Search (RoS) for SP campaigns. SB campaigns support ToS and RoS only. Product Page shows N/A.
How much can placements change in one run?
By default, each placement can rise or fall by up to 25% of its current value per optimization run. You can adjust the Max Increase Limit and Max Decrease Limit separately in settings.
What does "Runaway Bids" mean?
It means a campaign's placement bids are extremely high with very poor returns. The optimizer recommends resetting those placements to 0% before re-optimizing.
Brand & Competitor Terms
What are brand and competitor terms?
They're keywords you define as belonging to your brand, a competitor's brand, or unrelated to your products. SellerJar uses substring matching to automatically filter harvest recommendations containing these terms. See the Brand & Competitor Terms guide.
Do brand terms affect all features?
Brand and competitor terms are used across several features: most visibly to filter Harvest & Negate recommendations, and also in keyword recommendations, Campaign Creator suggestions, and search query analytics.
Campaign Creator
What's the difference between Strategy Tiers and Quick Presets?
Strategy Tiers create structured campaign sets with multiple match types and targeting approaches. Quick Presets create single-purpose campaigns for specific goals like ranking or harvesting.
Can I create campaigns for multiple products at once?
Yes. Select multiple ASINs in Step 2 of the wizard and the Campaign Creator builds separate campaign sets for each product.
Products & Profiles
What's the difference between Product Overview and Profile Overview?
Product Overview shows ASIN-level metrics for a single profile: individual product performance with a 12-month heatmap. Account Overview compares all your connected Amazon profiles side by side over the date range you pick in the header, with an optional compare toggle for period-over-period deltas.
How is TACOS calculated?
TACOS (Total Advertising Cost of Sales) = Total Ad Spend / Total Sales. Unlike ACOS which only considers ad-attributed sales, TACOS includes all sales (organic + ad-driven), giving a more complete picture of advertising efficiency.
Search Query Performance
Where does SQP data come from?
Search Query Performance data comes from Amazon Brand Analytics, which is part of Amazon's Brand Registry program. You need your Amazon selling data connected and brand eligibility for data to appear.
Why don't I see any SQP data?
Check that your account has your Amazon selling data connected (not just advertising data) and that your brand is enrolled in Amazon Brand Registry. SQP data is only available for brand-registered sellers.
Recommendations
How are keyword opportunities scored?
Opportunities are scored based on search query relevance to your product, current search volume, and your existing targeting coverage. Keywords with high search volume that you're not targeting score highest.
Keyword Rank Tracking
How many keywords can I track?
Up to 100 keywords per profile across all ASINs. A counter in the page header shows remaining slots.
How often do rankings update?
Rankings are checked once per day. When you add a new keyword, the first check runs immediately.
What does 60+ mean?
Your product wasn't found in the top search results for that keyword on that day (Amazon's search API caps out around the top 60).
AMC (Amazon Marketing Cloud)
What is AMC?
Amazon Marketing Cloud is an advanced analytics and audience-building service from Amazon. It lets you create custom audience segments based on shopper behavior (like cart abandoners or repeat purchasers) for use in your advertising campaigns.
How long does it take to create an AMC audience?
Amazon processes new audiences asynchronously: it can take anywhere from a few hours up to a day depending on data volume. You can check the status on the AMC Audiences page and sync from Amazon to get the latest updates.
Custom Reports
Can I share reports with clients?
Yes. Click the Share button in the report editor to generate a link with a 7-day or 30-day expiration. Recipients can view the report without logging in.
What format are exported reports?
Reports export as PDF in A4 portrait layout. You can include your company logo in the header.
Account and billing
How do I invite team members?
Go to Team Management from your profile menu, enter an email address, and click Invite member. Invited users join as Member by default.
What's the difference between Owner and Member?
Owners see all Amazon profiles and can manage billing, teams, and users. Members only see profiles from teams they belong to.
How do teams control profile access?
Create a team, assign Amazon profiles to it, then add users. Each user only sees data from profiles in their teams. Owners see everything regardless of team membership.
Where can I manage my subscription?
Click Billing in the sidebar to view your plan, update payment methods, and manage your subscription.
Need more help?
If you can't find what you're looking for, contact us at support@sellerjar.com.