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Managing campaigns

Every Amazon PPC campaign you run lives in one place: the Campaigns tab of the Sponsored Ads Manager. Instead of jumping between Amazon's own console and a spreadsheet, you get a live, sortable table you can filter, bulk-edit, and monitor from: the home base for day-to-day campaign work.

Before you start​

The Campaigns tab​

Open Sponsored Ads Manager in the sidebar. It opens on the Campaigns tab by default. Each row is one campaign, with performance metrics for whatever date range is set in the header, and inline-editable fields for the settings you'd otherwise change one-by-one in Amazon's console: state, budget, bid strategy, and Target ACOS.

In Advanced mode, every column is visible by default. Open the column settings button to hide the ones you don't need, drag headers to reorder, or drag borders to resize. Reset Layout in the options menu (⋮) restores the defaults. (Essentials mode uses its own curated, reduced column set, see below.)

The Smart Bidding cell​

The Auto-Optimize column shows whether SellerJar's bid optimizer is managing a campaign's bids. A capsule reading a goal name (Balanced, Launch, Rank, Liquidate, Budget Utilization) means it's on and which strategy it's using; "Off" means bids are static and you're setting them by hand. Click the capsule to change the goal or turn automation on. See Smart Bidding for what each goal does and when to pick it.

Target ACOS​

Target ACOS is the ceiling you want ad spend to stay under relative to sales. It's the number the optimizer bids toward. You can set one default for your whole account, or override it per campaign by editing the Target ACOS column directly. A campaign override always wins over the account default. Read Understanding ACOS if the concept is new.

Filter campaigns​

The filter bar narrows the table down to campaigns worth your attention right now: struggling ones, a specific type, campaigns above a budget threshold, whatever you're chasing.

Two families of filters are available: attribute filters (state, type, labels, budget range, name contains/excludes, portfolio includes/excludes, off-Amazon strategy) and performance filters (ACOS, ROAS, CPC, CVR, spend, sales, impressions, clicks, all with greater-than/less-than/between operators). Filters save automatically and persist between sessions, so a saved "high-ACOS SP campaigns" filter is still there next time you log in.

The Last Optimized filter finds campaigns by when their bids last changed (by the optimizer or a manual edit): within the last 24 hours, 7 days, or 30 days, never optimized at all, or any custom date range you pick from the calendar. Combine options freely; for example, "never optimized" plus a date range shows both untouched campaigns and ones last optimized in that window. Column totals, exports, and select-all bulk actions all follow whatever filters are active.

Edit inline​

Click any editable cell (name, state, budget, bid strategy, Target ACOS, off-Amazon setting) to change it directly in the table. Changes save automatically after a short delay; if Amazon rejects the change, the cell reverts to its previous value so you're never left unsure what actually shipped.

note

Inline editing is disabled while the table is grouped or a bulk action is running. The change would otherwise apply to an ambiguous set of rows.

Bulk actions​

Select multiple campaigns with the checkbox column, or click the header checkbox (its tooltip reads "Select all N campaigns in current filter") to grab everything matching your current filters, not just what's on screen, then choose an action from the Actions menu: update state, daily budget, bid strategy, Target ACOS, apply a campaign label, control off-Amazon delivery, attach an AMC audience, or add negative targets. Some actions only apply to certain campaign types (shown in parentheses). If your selection mixes types, SellerJar warns you and applies the action only where it's valid.

Group and export​

Drag a column header (Label, State, Type, Bid Strategy, Targeting Type, Off Amazon Strategy) into the group zone to roll campaigns up and compare aggregated totals, useful for "how is Sponsored Brands doing overall" without building a filter. Stack multiple groupings by dragging in additional columns.

The options menu (⋮) also holds Export (CSV or Excel, all rows or just the visible ones when grouped) and Refresh Data to pull the latest numbers from Amazon.

Metrics panel​

Click any campaign row to open the metrics panel at the bottom: summary cards, a period-over-period comparison, and trend charts for up to 4 metrics at once. Click a summary card to add or remove it from the chart.

Automation status​

Above the metrics panel, the automation status card shows what share of your enabled campaigns have Smart Bidding turned on. Click Activate Bidding Automation to open a drawer of campaigns that aren't automated yet, set a Target ACOS, and enable them in bulk. The same drawer opens from the Optimize chip on any individual campaign's Auto-Optimize column.

Essentials vs Advanced mode​

The Essentials / Advanced toggle in the top navigation controls how much of this page you see. Advanced (the default) shows every column, bulk action, and grouping control described above. Essentials trims the Campaigns tab to a curated column set, locks the chart to Spend/Sales/ACOS/TACOS, hides grouping, and adds a guidance panel that explains your current numbers and suggests a next step, built for someone who wants oversight without the full toolset. Bulk actions stay available in Essentials mode. See Essentials vs Advanced mode for the full comparison.

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