Product overview
Campaign-level metrics tell you what your ads are doing, but not what's happening at the ASIN. The Product Overview rolls spend, sales, and campaign coverage up to each product so you can see which items are carrying your account, and which have ad spend but nothing to show for it.
Before you start
- At least one Amazon account connected
- Active products with advertising data
Two views
The page opens on a searchable, sortable table of every product; that default view has no tab label of its own. From there, use the Analyze button to open a fullscreen module (Monthly Heatmap, Daily Heatmap, or Campaign Coverage) for deeper drill-down; each opens over the table rather than as an inline tab.
| Module | Best for |
|---|---|
| Product table (default) | Finding a specific ASIN, filtering by performance, or checking campaign coverage at a glance |
| Monthly Heatmap | Spotting seasonal patterns and long-term trends per product |
| Daily Heatmap | Recent day-by-day performance for selected ASINs |
| Campaign Coverage | Current campaign and match-type coverage per product |
Product table
Each row combines organic and ad-driven sales, plus how many campaigns and match types target that ASIN, so a product with high ACOS but zero campaigns tells a different story than one that's just under-bid. Search by ASIN, title, or category, or stack filters (numeric operators on sales, ACOS, spend, and more) to narrow the list.
Sponsored Brands campaigns often target multiple ASINs at once. SellerJar splits SB totals equally across the ASINs in each campaign, so per-product SB numbers are an estimate, not a direct attribution.
Select one or more child ASINs in the table and click Optimize TACOS to review and apply pauses and bid cuts for the ones running above their target TACOS. See Optimize TACOS for the full logic.
Monthly Heatmap module
The heatmap colors each cell relative to that product's own average (not against other products), so you can see whether September was strong for this item, independent of catalog-wide trends. For cost metrics like ACOS, green means better (below average), not higher.
Product Trends
Above the product table, the Product Trends panel shows how your products are moving over the selected date range, so you can catch a shift before it shows up in a monthly total.
The panel starts scoped to your whole account. Search or filter the table and it narrows to match, so it can reflect a single product or a filtered group instead of everything at once. Clear the search or filters and it goes back to covering the whole account.
Each metric shows as a card with a small sparkline of its recent trend. Click a card to add it to the chart below, up to three at a time; clicking a fourth swaps out the oldest one. Choose from Total Sales, Units, Avg Price, Sessions, Page Views, CVR, Buy Box %, Ad Sales, Ad Spend, TACOS, ACOS, Organic Sales, and Organic %.
Turn on period comparison to see each card's change against the prior period of the same length, plotted alongside the current period on the chart. This is a good way to catch a metric drifting the wrong way early, for example sessions climbing while CVR slips, or TACOS creeping up before it shows in the month's total spend.
If the most recent day in range has no completed sales yet, a "Data through" note appears under the chart with the last date that has real data, so a quiet final day does not read as a drop.
Sessions, Page Views, CVR, and Buy Box % rely on traffic data Amazon does not provide for vendor accounts. On a vendor account these cards do not appear.
Related
- Optimize TACOS, clean up wasted spend on products running above their target TACOS
- Account overview, compare performance across all your connected accounts
- Managing campaigns, drill into the campaigns behind a product's numbers