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Your first optimization

This walkthrough turns on automated bidding for the first time. The whole idea is simple: you tell SellerJar the ACOS you want and the strategy for each campaign, and it adjusts your bids for you from then on. You only need to set the destination once.

Before you start​

Step 1: Set your account Target ACOS​

Your Target ACOS is the advertising cost of sales you're willing to accept: the destination every bid moves toward. Set an account-wide default first; individual campaigns can override it later.

SellerJar falls back to a 35% Target ACOS for any campaign that doesn't have its own value set. If you're not sure what to use, 35% is a reasonable starting point for a profitable, established product; raise it if you're investing in a launch or in organic rank. See Understanding ACOS to find the break-even point for your product.

Step 2: Enable Smart Bidding on your campaigns​

Open the Sponsored Ads Manager and turn on Smart Bidding for the campaigns you want automated. From that point, SellerJar adjusts each target's bid for you. Campaigns left off keep static bids: they stay exactly where you set them.

Step 3: Pick a goal​

Each campaign runs under a goal that decides how aggressively SellerJar chases sales relative to your Target ACOS. Match the goal to where the product is:

  • New product building its first sales: choose Launch
  • Steady, profitable product: choose Balanced (the default)
  • Established product you want ranking higher: choose Rank
  • Overstock you need to clear: choose Liquidate
  • Campaign that keeps running out of budget: choose Budget Utilization

The full breakdown, including what each goal does to your effective target, is on the Smart Bidding page.

What to expect​

SellerJar optimizes gradually. It runs automatically through the day against a rolling two-week window and never makes a big jump in one step, so give it about two to three weeks before you judge the results. You can change your Target ACOS or a campaign's goal at any time: the optimizer picks up the new destination on its next run.

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