Navigate the dashboard
Learn the layout of SellerJar so you can quickly find the tools you need.
Overall layout
SellerJar uses a sidebar navigation on the left and a main content area on the right. The sidebar organizes features into logical sections that mirror your advertising workflow. Logging in opens the Sponsored Ads Manager: the standalone Dashboard (with its stacked performance sections) is a separate page reachable from the sidebar, not the default landing screen.
Profile selector
The profile selector at the top of the sidebar lets you switch between connected Amazon accounts. Select a profile to load its campaign data across all tools. See Global controls for details on connection status indicators and account switching.
Sidebar sections
Sponsored Ads Manager
Tools for viewing, editing, and creating your Amazon PPC campaigns, organized as tabs inside one manager rather than separate pages. Advanced mode shows all tabs; Essentials mode shows a curated subset.
| Feature | What it does |
|---|---|
| Campaigns | Filter, edit, group, and take bulk actions on all campaigns |
| Targets | View and optimize individual keyword and product target bids |
| Ad Groups | Manage ad group structure and metrics |
| Search Terms | Find winning search terms to harvest and wasteful ones to negate (Advanced only) |
| Placements | Adjust bids by placement based on Revenue Per Click |
| History Vault | Audit log of automated and bulk changes, with revert (Advanced only) |
Smart Bidding
| Feature | What it does |
|---|---|
| Smart Bidding | Set a goal per campaign and let SellerJar move bids toward your Target ACOS |
| Bid optimization explained (doc) | How SellerJar calculates each bid |
| Budget Pacing | Catch campaigns going dark or leaving budget unspent |
Campaign tools
| Feature | What it does |
|---|---|
| Campaign Creator | Build new campaigns with the smart wizard or bulk launcher |
| Harvest & Negate | Discover high-performing keywords and negate wasteful ones |
| Brand & Competitor Terms | Define brand, competitor, and unrelated terms to filter recommendations |
| Dayparting | Automate bid adjustments by time of day and day of week |
Analytics
High-level performance views across your products and profiles.
| Feature | What it does |
|---|---|
| Dashboard | Customizable stacked view of your account's performance |
| Product Overview | See ASIN-level metrics with a 12-month performance heatmap |
| Account Overview | Compare all connected Amazon profiles across multiple time windows |
| Search Query Performance | Analyze organic search terms with week-over-week trends |
| Keyword Rank Tracking | Monitor organic and sponsored keyword positions over time |
Operations
| Feature | What it does |
|---|---|
| Inventory | Track stock health and restock risk |
| Profit & Loss | See real profit after COGS, fees, and ad spend |
| Listing Optimizer | Score and improve listing quality |
Other
| Feature | What it does |
|---|---|
| Recommendations | A prioritized hub of opportunities and problems across your account |
| AMC Audiences | Create and manage audiences from pre-built templates powered by Amazon Marketing Cloud |
| Custom Reports | Build drag-and-drop reports with a catalog of widgets, export to PDF, and schedule delivery |
Collapse and expand the sidebar
Click the toggle button at the top of the sidebar to collapse it into icon-only mode. This gives more screen space to the main content area. Click again to expand.
Date range picker
Most pages include a date range picker in the top-right area. This controls the time period for all metrics on the page. See Global controls for presets, custom ranges, and calendar navigation.
Related
- Your first optimization: walk through a complete optimization workflow