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Global controls

The header bar sits on top of every page and holds the controls that shape your whole session: the account selector, the date range picker, and the view mode toggle. This page focuses on the view mode toggle: the single choice that most changes how much of SellerJar you see at once.

Account selector​

The account selector switches between your connected Amazon advertising accounts. Every page below the header reflects the account you pick here, so switch it first when you want to work on a different marketplace or brand.

Date range picker​

The date range picker sets the window for the metrics shown across the app. Pick a preset or a custom range, and tables, charts, and KPI cards recalculate to that period.

View mode: Essentials or Advanced​

The view mode toggle is a two-way switch between Essentials and Advanced. It doesn't change your data or your bids; it changes how much of the interface is on screen, so you can match the app to your experience level.

Essentials​

Essentials is the streamlined view. It trims the interface to the essentials so you can set a strategy and let SellerJar run it:

  • A curated set of columns instead of every available metric
  • A focused set of six tabs in the Sponsored Ads Manager, with Keyword Targets and Product Targets split into their own tabs
  • The account Target ACOS control kept front and center
  • A guidance panel that explains what you're looking at

Reach for Essentials when you want to steer with your Target ACOS and goals and skip the deeper controls.

Essentials mode also adds an Automation page in the sidebar: one place to turn on Smart Bidding, placement optimization, Harvest & Negate, and dayparting. See Automation.

Advanced​

Advanced unlocks the full toolset for hands-on management:

  • Eight tabs in the Sponsored Ads Manager, adding Search Terms, Placements, and History Vault
  • Every column available on each table
  • Bulk actions and grouping for working across many rows at once

Reach for Advanced when you want to dig into search terms, run bulk edits, or see every metric.

Switching modes​

Click the toggle in the header to switch at any time; your choice is remembered across sessions. New accounts start in Advanced.

Related​