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Automation

If you're using Essentials mode, the Automation page is one place to turn on the automations SellerJar can run for your account. No need to visit each individual page to enable them. It lives under Ad Manager in the sidebar and shows four controls, each with a plain-language explanation and its current status.

Before you start​

Smart Bidding​

This card shows how many of your campaigns are enrolled, for example "12 of 34 campaigns automated." Click the button to enroll more campaigns, or follow the link to open the Smart Bidding tab in the Sponsored Ads Manager, where you can enroll or unenroll campaigns individually and set each one's goal.

For the full explanation of Target ACOS, goals, and how bids move, see Smart Bidding.

Placement optimization​

A switch. When it's on, SellerJar automatically optimizes placements for your Smart Bidding campaigns on the 1st and 15th of every month, using the same optimizer and the same saved settings and caps you'd use if you clicked Optimize Placements by hand.

A few rules keep this safe:

  • Only campaigns enrolled in Smart Bidding are eligible. Campaigns on static bids are left alone.
  • If an account already had a placement optimization run (manual or automatic) in the last 14 days, that run is skipped so changes don't stack too quickly.
  • Every change the automation makes is logged to History Vault under Placement automation, so you can review or revert it just like any other change.

When the switch is on, the status line shows Next run: <date>. This is off by default for every account.

See Placement optimizer for how the optimizer scores placements and what the settings control.

Auto Harvest & Negate​

A switch that runs Harvest & Negate overnight instead of waiting for you to review candidates by hand. Turning it on shows exactly what happens each night before you commit:

  • Harvesting converts search terms into keywords automatically, but only ones that clear fixed, conservative thresholds (2 or more orders, 10 or more clicks, and an exact match), not the review thresholds you've set for manual harvesting.
  • Negating blocks search terms that meet your own negate thresholds, the same ones used in Review mode.
  • Search terms sourced from organic search or Amazon's own suggestions always wait for your review, no matter what. They're never harvested or negated automatically.

This is the same setting as the automation mode on the Harvest & Negate page. Flipping it here or there changes the same thing.

Dayparting​

This row appears once your account has collected enough hourly performance data to calculate reliable bid levels. Turning dayparting off restores your baseline bids automatically. You don't need to do anything else.

See Dayparting for how bid levels are calculated and how to read the grid.

Switching modes​

Switching between Essentials and Advanced never turns anything on or off by itself. It just changes where you go to manage it. Every setting on this page has a matching control on its full page in Advanced mode: for example, the placement optimizer's toolbar has its own Auto-optimize · 1st & 15th switch that reflects and controls the exact same setting as the one here.

Related​