Skip to main content

Reading and customizing your dashboard

The Dashboard is where you check on account health without digging through individual tools: a stack of full-width sections that summarize performance, trends, and top movers for one connected profile at a time.

Not the home page

Opening SellerJar takes you to the Sponsored Ads Manager, not the Dashboard. Find the Dashboard in the left navigation whenever you want the summary view.

Before you start​

What's on the page​

By default, six sections stack top to bottom:

  1. Overview: spend, sales, and ACOS across your standard timeframes
  2. Performance: a trend chart with a metric strip so you can click a metric on or off the chart
  3. Breakdown: how spend and sales split across dimensions like campaign type or match type
  4. Top Campaigns & Targets: your biggest movers, so you don't have to open the manager to spot them
  5. Top Products: best (and worst) performing ASINs by ad spend
  6. Accounts: a compact table comparing this profile against your other connected accounts

A seventh section, KPI Cards, is available but hidden by default: it's a denser period-over-period card layout for anyone who prefers numbers over charts.

Some sections need a connected Amazon Selling Account: TACOS, organic-vs-paid, and Top Products all rely on sales data Amazon only shares with a connected Selling Account. If your account is ads-only, those sections drop out of the default view automatically.

Filter to specific products​

Use the ASIN selector at the top of the page to narrow every section down to one or more products. This is useful when you want to check how a specific launch or seasonal item is performing without the noise of your whole catalog.

note

The Accounts section is hidden entirely when an ASIN filter is active: the data behind it doesn't support filtering to specific products, so SellerJar hides the section rather than show unfiltered totals next to filtered ones.

Customize your layout​

Click Customize to open the layout editor. From there you can:

  • Show or hide any section with its checkbox
  • Drag to reorder sections by their handle, putting what matters most to you at the top

Sections gated behind a Selling Account connection appear disabled with a hint explaining why, rather than being hidden, so you know they exist and what unlocks them. Click Reset to default to return to the six-section starting layout.

Your layout is saved per profile and persists the next time you visit. No need to rebuild it each session.

Related​