Skip to main content

Profit & Loss

ACOS tells you how efficient your advertising is, but it doesn't tell you if you're actually making money. A product can have a great ACOS and still lose money once you account for Amazon's fees, your cost of goods, and everything else you spend to run the business. Profit & Loss shows what you actually keep: revenue - COGS - Amazon fees - ad spend - indirect expenses = net profit.

Before you start​

KPI cards​

The top strip shows Revenue, Net Profit, Gross Margin, and ROI for the most recent month, each with a comparison against the prior month. Seller accounts also see Real ACOS, Conversion %, and Sessions. Vendor accounts see a reduced set: Revenue, Net Profit, Gross Margin, ROI, and Glance Views (in place of Sessions), since Real ACOS, Conversion %, and the ad-cost breakdown work differently for vendor relationships.

Monthly Profit & Loss​

This table is a trailing-12-month waterfall: always the last 12 months regardless of the date range picker elsewhere in the app, so your P&L view stays a consistent monthly comparison rather than shifting with whatever range you last set for campaign reporting.

Each row walks from Sales down through Refunds, Amazon Fees, Advertising Cost, and Cost of Goods to Gross Profit, then subtracts Indirect Expenses for Net Profit. Click a row to expand line items like fee types or ad-product breakdowns where available.

The current (open) month is marked provisional: Amazon hasn't finished settling every transaction yet, so that month's numbers will keep updating until it closes.

Amazon fees are dated to match how you actually think about a sale: once enough of a completed month's fees have been matched back to the orders that generated them, that month shows fees by order date. Until then, fees show by the date Amazon posted them instead, since Amazon keeps posting fees for a month's orders for some time after the month ends - the table indicates which basis a given month is using. The current (open) month always stays on the posted-date basis until Amazon finishes posting its fees for that month.

Tax settings (P&L Settings)​

Click P&L Settings in the toolbar to tell SellerJar how tax should be treated for this account. The settings are per account, so a UK profile and a US profile can differ.

  • Fee taxes. Amazon charges VAT, GST or HST on its own fees in many countries. If your business recovers that tax (input tax credits, VAT registration), leave the checkbox on and the tax stays out of Net Profit as an informational row. If you cannot recover it, turn the checkbox off and the tax counts as a cost. EU and UK accounts default to non-recoverable; everywhere else defaults to recoverable.
  • Sales VAT. In the EU and UK, Amazon reports your sales including VAT, so the VAT has to come out before profit. Three modes:
    • Amazon-reported (default for EU and UK): SellerJar deducts the VAT Amazon calculated on each order, net of refunds. This follows your real per-product rates and is the most accurate option when Amazon calculates VAT for you.
    • Flat rate: deducts a single percentage of sales. Use this if you are VAT registered but Amazon does not calculate VAT on your orders.
    • Off: no seller VAT is deducted, for businesses below the registration threshold.
  • VAT withheld by Amazon. When Amazon acts as the marketplace facilitator it collects the VAT and never pays it out to you. That amount is always deducted, whatever mode you choose, and shows as its own row.

If Amazon reported no VAT at all for a month, the table shows a note. Sellers who are registered for VAT but do not use Amazon's VAT Calculation Service should switch to Flat rate.

Estimated Payout is the Sellerboard-style formula: sales plus shipping and gift wrap credits, minus promo, shipping costs, refund cost, Amazon fees and ad spend. Seller VAT is added back because Amazon pays it to you before you remit it, but VAT withheld by Amazon is not, because that cash never reaches your account. Real settlement transfers can still differ because of reserves and ad invoice timing.

Display currency​

Choosing a display currency in the header now sticks for that account: switch to a different currency and it stays selected the next time you open this account, even in a new browser tab. On the Profit & Loss page, completed months convert at that month's average exchange rate (ECB), matching how accounting tools like Sellerboard report your numbers, while the rest of the app still converts at today's exchange rate.

ASIN Breakdown​

Unlike the monthly table, this one follows the date range you set in the header, so you can check profitability for a specific launch window or promotional period at the product level. Sort by any column to find your most and least profitable ASINs.

Entering COGS​

Click Manage COGS to open the cost editor. Set a per-unit cost for each ASIN, or import costs in bulk via CSV. Any product missing a COGS entry shows an easy way to fix it directly from the ASIN table: until you set it, SellerJar can't calculate true profit for that product.

Indirect Expenses​

Click Indirect Expenses to log costs that don't attach to a specific ASIN: software subscriptions, contractor fees, warehouse rent, and similar overhead. These get subtracted from Gross Profit to reach Net Profit, so the number you see at the bottom of the page reflects your whole business, including costs outside Amazon.

Related​