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Review Requests

Reviews compound. A listing with more reviews converts more of the shoppers who land on it, and that conversion rate is one of the signals Amazon's search algorithm uses to decide how often to show your listing in the first place. More reviews mean more sales, and more sales mean more reviews. The hard part is asking, order after order, without it turning into a manual chore or a compliance risk.

Review Requests automates the asking. For every eligible order, SellerJar asks Amazon to send that buyer Amazon's own official Request a Review email, the exact same one-click template and action available from the order page in Seller Central. Because it is Amazon's own compliant mechanism and not a custom email you write yourself, there is no policy risk the way there is with off-platform review solicitation. SellerJar never emails your buyers directly; it only triggers the request through Amazon, and Amazon decides whether to deliver it.

Before you start​

What it does​

When automation is on, SellerJar watches your incoming orders and schedules a review request for each eligible one. When the scheduled date arrives, SellerJar checks with Amazon that the order can still receive a request, then submits the same review request the Request a Review button in Seller Central submits. Amazon handles delivery and content; SellerJar only triggers the request and tracks the outcome.

Amazon allows only one review request per order, ever. Once an order is sent, it will never be sent again.

How eligibility works​

An order has to clear several checks before SellerJar requests a review for it:

  • Cancelled orders are never requested. They're excluded automatically and don't count against anything.
  • Timing is based on your delay setting. Requests are scheduled to send between 5 and 30 days after the order's purchase date, whichever delay you've set.
  • There's a 35-day window from the purchase date. If an order is still waiting to be sent once it passes 35 days old, it's excluded as past-window. A background sweep also excludes anything still unsent at 40 days as a final backstop.
  • Amazon has the final say, every time. Immediately before sending, SellerJar checks Amazon's own eligibility endpoint for that order. If Amazon reports the order isn't eligible yet, SellerJar retries automatically every few days (up to four attempts) as long as the order is still inside the 35-day window.
  • Your exclusion settings apply next. You can exclude FBM orders, FBA orders, or international orders from automation (see below).

Automation runs on an hourly check, so a newly eligible order can wait up to an hour past its scheduled time before it actually sends.

Turn on automation and set your options​

  1. Go to app.sellerjar.com/review-requests.
  2. Toggle Review automation on in the settings card.
  3. Choose how many days after the order date to send, from 5 to 30 days.
  4. Under Don't request reviews for, toggle off any order types you don't want automated: FBM orders, FBA orders, or international orders.

Changing any of these settings immediately re-evaluates every order still waiting to be sent, so the effect is visible right away instead of only applying to future orders.

tip

Turning automation off doesn't cancel requests already sent. It only stops new requests from being scheduled going forward.

What the stats show​

The status card above the orders table breaks down every order in your selected date range:

  • Total orders: every order in the date range, regardless of status.
  • Scheduled: orders queued for an automatic request, each with its own send date based on your delay setting.
  • Sent: requests Amazon has already delivered. One per order, ever.
  • Excluded: orders that will never get a request, whether because they were cancelled, passed the request window, Amazon reported them ineligible, or your exclusion settings ruled them out. Excluded orders are normal and don't indicate a problem.
  • Failed: only shown when there are failures. These are orders SellerJar attempted and Amazon rejected for a reason other than eligibility or timing.

The orders table​

Below the stats, the orders table lists every order in your date range with its request status, order status, and scheduled or sent date. You can:

  • Search by order number, ASIN, or SKU
  • Filter by review status (sent, scheduled, excluded, not sent, failed) or order status (shipped, delivered, pending, cancelled)
  • Sort by purchase date, scheduled date, sent date, order status, or request status
  • Export the current view to CSV or Excel

Select one or more rows and use Request review to send immediately instead of waiting for the scheduled date. Amazon still confirms eligibility at the moment of sending, so a manual send can be rejected the same way an automatic one can. Orders that were excluded only because of your exclusion settings can be manually sent; cancelled orders and orders past the request window cannot.

Related​

  • Listing Alerts: catch listing problems before they cost you the sales these reviews are meant to drive
  • Listing Optimizer: make sure the listing a new review sends traffic to is ready to convert
  • Product overview: see which products are carrying your account and could use the extra review volume