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History Vault

Every bid change, budget change, and state change SellerJar makes (whether you clicked it, ran it in bulk, or Smart Bidding made it automatically overnight) gets logged. History Vault is that log, and it's also how you undo a change that turns out to be wrong.

Before you start​

Opening History Vault​

Find it as the History Vault tab in the Sponsored Ads Manager, in Advanced mode. It's organized into three tabs of its own:

  • Bulk Actions: changes made through a bulk-action menu (Update State, Update Bid, Apply Label, and so on)
  • Inline Edits: changes made by clicking a single cell and typing a new value
  • Automation: every bid change Smart Bidding made on its own, with the metrics that triggered it

Use the Page dropdown to filter Bulk Actions and Inline Edits down to a specific area (Target Analyzer or Campaign Manager) if you're trying to trace one workflow.

Reading an entry​

Click any row to open the detail view. Automation entries show extra context you won't see on manual changes: 30-day clicks, spend, sales, ACOS, and orders for the target at the time of the decision, plus 90-day orders, and a plain-language reason (High ACOS, Low Visibility, Discovery raise, and so on), the same evidence a person reviewing the change by hand would want to see before trusting it.

The 30-day figures are there for context. The decision itself runs on a rolling 14-day window, so it's normal to see a row with healthy 30-day sales next to a reason like "High spend, no sales": that reason is about the shorter window, not the one shown alongside it.

Reverting a change​

If a change was wrong (a bulk bid update applied to the wrong selection, an automated decision you disagree with), you can send it back.

  1. Find the entry in the job list and click Revert
  2. Review the confirmation dialog, which explains what will change back
  3. Confirm

Small reverts (100 changes or fewer) apply immediately and show you a real count of what succeeded. Larger reverts queue in the background: you'll see a "processing" notification, and the page polls until it finishes.

Not every entry can be reverted. If the underlying campaign or target has since been archived, or another change has been made on top of it since (making the old value stale), the revert is blocked and the dialog explains why.

Related​

  • Managing targets, where most bid changes originate
  • Smart Bidding, understand why an automated change happened before deciding whether to revert it