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Managing targets

A campaign spends money through its targets: the individual keywords, product ASINs, and audiences you're bidding on. Campaign-level settings control the budget envelope; targets are where the actual bid decisions live, and where most day-to-day tuning happens.

Before you start​

Opening the Targets tab​

In Advanced mode, switch to the Targets tab in the Sponsored Ads Manager to see every target across every campaign type in one table. Essentials mode splits this into two simpler tabs instead (Keyword Targets and Product Targets), so a newer user isn't sorting through target-type badges to find what they're looking for.

Each row shows the target's text (a keyword, ASIN, or audience name), its match type, current bid, Target ACOS, and performance metrics for the selected date range. Additional columns (Ad Group Name, CPC, CTR, CVR, RPC, Orders, Creation Date, and ID fields) are available via the column settings button; Reset Layout restores defaults.

Target types​

SellerJar shows every Amazon target type with a color-coded badge: Keyword (manual keyword targets), Product (ASIN or product targets), Auto (automatic targeting), Audience, Category, and Theme (Sponsored Brands). Match type (Exact, Phrase, Broad, or a context-specific type like Auto/Theme/Category) is a separate column.

Filter and group​

Attribute filters (target type, match type, state, delivery status, ad product, campaign, portfolio includes/excludes, bid amount) and performance filters (ACOS, ROAS, CTR, CPC, CVR, RPC, spend, sales, impressions, clicks, purchases) narrow the table to what you're actually chasing, up to 10 at once. Filters persist between sessions.

The Last Optimized filter finds targets by when their bids last changed (optimizer or manual): within the last 24 hours, 7 days, or 30 days, never optimized, or any custom date range picked from the calendar. Column totals, exports, and select-all bulk actions follow the active filters.

Drag a column header into the group zone to roll targets up by Target Type, Match Type, State, Delivery Status, Ad Product, Automated status, or Campaign Name, and compare aggregated performance across the groups.

Edit bids inline​

Click the Bid cell to set a new bid directly ($0.02-$999.99), or the Target ACOS cell to change the campaign-level ACOS that target's bid optimizes toward (a confirmation dialog appears since this updates every target sharing that campaign). Changes save automatically and revert on error.

note

Inline editing is disabled while the table is grouped or a bulk action is in progress.

Bulk actions​

Select targets with the checkboxes, then use the Actions menu to change state (enable/pause/archive), update bids in bulk (increase or decrease by percent or dollar amount, or set every selected target to one value, all within the $0.02-$999.99 range), or update Target ACOS for the whole selection. Click the header checkbox (its tooltip reads "Select all N targets in current filter") to grab every target matching your current filters, including rows beyond the visible page; selections over 10,000 targets show a confirmation prompt, and over 25,000 are blocked, narrow your filters first.

Optimize Bids​

The Optimize Bids button runs an on-demand pass over the targets you select and recommends bid changes based on their recent performance, a manual, reviewable alternative to (or complement of) leaving Smart Bidding running automatically.

  1. Select one or more targets and click Optimize Bids
  2. Review the modal: current bid, recommended new bid, the percent change, the condition that triggered it, when the target's bid last changed (Last Optimized column), and the underlying performance metrics. If a target had a bid change in the last 7 days, a banner flags how many so you can spot recent activity before applying again.
  3. Deselect anything you'd rather skip. You can also click a New Bid cell to type your own bid; the Change % and Change $ columns update to show the change your bid would make, and sorting or filtering by Change % follows the edited value. A reset icon restores SellerJar's recommendation
  4. Click Apply to send the changes to Amazon

The optimizer classifies each target as High ACOS (spending too much relative to sales, bid comes down), High spend, no sales (spending with zero conversions, bid comes down), Low ACOS (strong performer with room to grow, bid goes up), or Low visibility (not getting enough impressions, bid nudges up). Targets already in an acceptable range keep their current bid. Hover No Change on any row to see why: for example, its ACOS sits between the lines set by your High and Low ACOS Thresholds.

Click the gear icon in the modal to fine-tune the run: switch between the campaign's Target ACOS and a custom value, set a bid ceiling multiplier, cap the maximum change per run, and adjust the thresholds that define "high" or "low." For the underlying formulas and worked examples, see Bid optimization explained.

Metrics panel and export​

Click any target row to open the metrics panel: summary cards, period comparison, and trend charts, same as the Campaigns tab. Export via the toolbar options menu as CSV or Excel, with the current filters applied.

Related​

  • Managing campaigns: manage budgets, strategies, and Target ACOS at the campaign level
  • Smart Bidding: let SellerJar manage bids automatically instead of running Optimize Bids by hand
  • Harvest & Negate: discover new keywords worth targeting