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Managing ad groups

Ad groups sit between campaigns and targets: a campaign holds a budget and a bid strategy, an ad group holds a set of related keywords or products that share a default bid and (for Sponsored Products) the same ads. Getting ad-group structure right (a handful of tightly related targets per group, rather than everything dumped into one) is what makes campaign-level metrics mean something and keeps individual target bids from having to fight an overly broad default.

Before you start​

The Ad Groups tab​

Open the Ad Groups tab in the Sponsored Ads Manager to see every ad group across your account in one table, with performance metrics for the selected date range and inline-editable fields for name and state. Default bid is read-only in this tab. Edit it from the ad group's targets instead.

The layout mirrors the Campaigns and Targets tabs: a metrics-and-chart panel at the top (click a row to populate it, click a summary card to add or remove it from the chart), a filterable and groupable table, and the same toolbar conventions: column settings, drag-to-reorder, drag-to-resize, and Reset Layout.

Filter, group, and edit​

Use the filter bar to narrow ad groups by attribute (state, ad product, campaign) or performance (ACOS, ROAS, spend, sales, and the rest of the standard metric set). Drag a column header into the group zone to roll ad groups up by campaign or state and compare aggregated totals.

Click the name or state cell to change it inline. The same auto-save, revert-on-error behavior as Campaigns and Targets applies here. Select multiple rows to enable or pause a batch of ad groups at once via the Actions menu.

Essentials vs Advanced mode​

Essentials mode shows a curated column set and locks the chart to Spend and Sales, the same simplification pattern used on the Campaigns tab. Switch to Advanced for the full column set, bulk actions, and grouping. See Essentials vs Advanced mode for the full comparison.

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