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Optimize TACOS

Optimize TACOS is an on-demand cleanup tool for products whose TACOS is running above target. Instead of tuning every bid, it finds the proven waste (spend with no return) and trims it. From Product overview, select one or more child ASINs and click Optimize TACOS to open the review dialog.

Before you start​

  • At least one Amazon account connected
  • A child-ASIN view. Optimize TACOS is disabled when you're viewing a parent ASIN
  • Advertising data in the date range you have selected on Product Overview

What it looks at​

Optimize TACOS reviews enabled targets in single-ASIN ad groups over the date range you've selected on Product Overview. It skips ad groups that advertise more than one ASIN, since a bid or pause there would affect other products too.

Each ASIN has a target TACOS it's measured against. SellerJar resolves it in this order: a per-ASIN target you've set, then your profile's target ACOS, then a 10% default if neither exists.

The three actions​

Every target gets checked against these rules and lands in one of four conditions: Pause, High ACOS, Waste Cut, or No Change.

Pause​

A target is proposed for pause when it has spent money with zero sales, or when its ACOS is above 2x your target ACOS but it has 2 or fewer orders, too few to trust a bid cut. Paused targets stop spending; their bid is left as is.

High ACOS (bid cut)​

A target gets a lower bid when its ACOS is above 2x your target ACOS and it has 3 or more orders. The new bid is:

New bid = revenue per click x 25%

Worked example. A target earns $1.60 per click:

$1.60 x 25% = $0.40 new bid

The new bid is floored at $0.02 for Sponsored Products and Sponsored Brands, and $0.10 for Sponsored Display, so it never drops below what Amazon will accept.

Waste Cut​

If, after the pauses and bid cuts above, the ASIN's projected TACOS is still above its target, SellerJar relabels some of those rows Waste Cut. It walks the Pause and High ACOS candidates from highest spend to lowest, removing each one from the projection, until the projected TACOS reaches the target. The action and bid on a Waste Cut row don't change: the label just tells you this row was needed to close the gap, not optional cleanup.

Single-ASIN ad groups only

Targets in ad groups that advertise more than one ASIN never appear in this review, since a change there could affect a different product.

Pause this ASIN's ad in a campaign​

Below the target list, SellerJar also lists Sponsored Products and Sponsored Display campaigns where this ASIN's ad has spend with zero sales, or an ACOS above 120%, and the campaign advertises at least one other ASIN besides this one.

Pausing here turns off only this ASIN's ad in that campaign. Other products the campaign advertises keep running.

Select Wasteful selects the stricter subset: rows with spend and zero sales.

Projected TACOS​

The dialog shows a projected TACOS next to the current one, so you can see the expected effect before you apply anything. The projection assumes pauses remove their spend and sales entirely, bid cuts scale spend linearly with the new bid, and organic sales stay constant.

tip

Projected TACOS is an estimate based on this period's data, not a guarantee. Actual results depend on how buyers respond after you apply the changes.

Reviewing and controlling bids​

Every proposed bid is editable inline. Check or uncheck rows to control what gets applied, and edit any proposed bid before you apply it. A reset icon on an edited row restores SellerJar's recommendation. The Change column recalculates from your edited bid, so you see the effect of your own number before applying.

Editing a No Change row's bid selects it for the batch, since editing it is how you tell SellerJar you want that change applied.

Undo​

Every change you apply from Optimize TACOS, target pauses, ad pauses, and bid edits, appears in History Vault and can be reverted individually or as a batch.

How this differs from Smart Bidding and Optimize Bids​

Optimize TACOS is a one-time cleanup you trigger yourself for products whose TACOS has drifted above target. It's not the same as Smart Bidding, which continuously adjusts bids on the campaigns you've enabled it for, or Optimize Bids, which reviews bids across a broader set of targets you pick in the target manager. All three can run independently without affecting each other.

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