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Keyword Rank Tracking

Keyword Rank Tracking monitors where your products appear in Amazon search results for specific keywords. A color-coded heatmap shows your organic rank over time, with an ad impact overlay you can turn on per keyword, so you can measure the impact of your advertising and optimization efforts.

Before you start​

How it works​

SellerJar checks your keyword rankings automatically every day at 6 AM UTC. When you add a new keyword, the first check runs immediately so you see results right away.

If your product doesn't appear in the top search results (Amazon's own search API caps out around the top 60), the rank shows as 60+.

You can track up to 100 keywords per profile across all your ASINs. A keyword counter in the page header shows how many slots you've used (e.g., "12 of 100 keywords used"). The counter turns orange when you have 5 or fewer slots remaining.

Page layout​

Keyword Rank Tracking is a single unified table: every tracked product is a collapsible group row, and each group expands to show its keyword heatmap inline, no separate ASIN and heatmap views to switch between. The first product is expanded by default; click a product's row to expand or collapse it.

Above the table, a summary strip shows account-wide stats: tracked keywords, average rank, keywords in the top 10, keywords in the top 50, and combined search volume of your top-10 keywords.

The table toolbar has a search box (search by keyword or tag across every product) and a color legend for the rank tiers. Use the Days toggle in the page header to switch the heatmap's time range: 7, 14, 30 (default), 60, or 90 days.

Track a new product​

  1. Click Track New ASIN in the page header
  2. Browse or search the product list by ASIN, SKU, or title
  3. Select a product and click Select & Add Keywords
  4. The Add Keywords dialog opens, continue with the steps below
tip

You can also click the + icon on an already-tracked product's group row to add more keywords to it directly.

Add keywords​

  1. In the Add Keywords dialog, type or paste your keywords in the text area, one keyword per line
  2. Keywords are automatically trimmed, lowercased, and deduplicated
  3. A preview shows your parsed keywords as chips (up to 10 displayed, with a "+N more" indicator)
  4. The usage line shows your current count (e.g., "12 of 100 used")
  5. Click Add N Keyword(s) to start tracking

If adding keywords would exceed your 100-keyword limit, a warning appears and the submit button is disabled until you reduce the list.

Read the heatmap​

Each keyword is one row, with its rank shown per date column across the selected time range. Columns represent dates, with weekend columns lightly shaded. Hover over any cell to see the exact rank and date.

Click a keyword row to expand a trend chart below it. The chart has an Ad impact toggle: switch it on to overlay whether that keyword was targeted by an exact-match ad on a given day, and which campaign, alongside the organic rank trend.

Color legend​

The heatmap uses a sequential teal scale rather than a red/yellow/green judgment palette, since a rank on its own isn't good or bad without context:

ColorRank range
Teal (darkest)1-10
Teal11-20
Teal (light)21-40
Teal (lightest)41-60
Gray60+

A dash (–) means no check was recorded for that date.

Remove keywords​

Click the trash icon next to any keyword row to stop tracking it. Your historical ranking data is preserved, if you re-add the keyword later, past data will still be available.

Supported marketplaces​

Keyword Rank Tracking works in these Amazon marketplaces:

RegionMarketplaces
North AmericaUnited States, Canada, Mexico
EuropeUnited Kingdom, Germany, France, Italy, Spain
Far EastJapan, Australia
OtherIndia, Brazil

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