Recommendations
Between campaigns, keywords, and inventory, it's easy to lose track of what actually needs your attention today. The Recommendations hub pulls the opportunities and problems most worth acting on across your account into one page, so you always know what to work on next instead of hunting for it across five different tools.
Before you start
- At least one Amazon account connected
- Sponsored Ads connection for advertising cards; a Selling Account connection for inventory cards
How the hub is organized
Recommendations groups cards into two sections, each shown as a title, a count (or mode), a one-line explanation of why it matters, and a single action link: no clutter, just what to do and why.
- Advertising: opportunities and cleanup in your Sponsored Ads account
- Inventory: stock problems that are actively wasting ad spend or costing you fees
A card with a Start here tag is the highest-priority action in its section: teal means it's an opportunity worth chasing, amber means it's actively costing you money right now. At most two cards per section carry the flag, so it never turns into a wall of urgency.
Advertising cards
| Card | What it tells you |
|---|---|
| Automate campaigns | How many campaigns are still on manual bids and could be handed to Smart Bidding |
| Advertise your products | How many eligible, in-stock products have no ads running at all |
| Advertise keywords | Keyword opportunities discovered from your search query data, ready to review |
| Harvest & Negate | Pending harvest/negate suggestions waiting for review (only shown when you're not running Harvest & Negate in automatic mode) |
| Dayparting | Appears once you have enough traffic data and haven't turned dayparting on yet |
| Ineligible products | Products Amazon has blocked from advertising, with the reason (a cleanup list, not an urgent one) |
If you haven't connected a Selling Account, the Advertising cards still work: they run entirely on Sponsored Ads data.
Inventory cards
| Card | What it tells you |
|---|---|
| Out of stock, still advertised | Products with zero available units that are still spending on ads |
| No sales in 90 days | Products with stock sitting untouched for three months |
| Low-inventory fee risk | Products running low enough on stock that Amazon's storage-utilization fees could kick in |
If you haven't connected a Selling Account, this section shows a Connect your Selling Account card instead: inventory recommendations need Amazon's stock data to work.
Search term recommendations (Essentials mode)
If you're in Essentials mode, the Harvest & Negate page isn't in your sidebar. Instead, review the same harvest and negate suggestions from Recommendations → Search term recommendations: approve a suggestion to harvest a proven search term into its own keyword, or dismiss one you'd rather skip. The Placement card in the Advertising section works the same way: it surfaces a placement-optimization suggestion you can accept without leaving this page.
Acting on a card
Each card's link takes you straight to where the fix happens:
- Automate campaigns opens the automation drawer to turn on Smart Bidding for the affected campaigns
- Advertise your products opens a review list of eligible, in-stock products with no ads running. Launching one creates a single automatic campaign for that product (default $20/day, editable budget, target ACOS, and default bid): Amazon discovers the search terms for it, and Harvest & Negate promotes proven terms into exact match campaigns over time. Campaigns go live right away and can be paused or archived any time in Campaign Manager
- Out of stock, No sales, and Fee risk deep-link into Inventory pre-filtered to exactly the affected products
- Advertise keywords opens a review list of search terms shoppers use that you aren't targeting yet, grouped by product. Review & approve on a product shows exactly which campaign each keyword will land in before anything is created: keywords fill your existing recommendations campaign for that product first, then group into new exact-match Sponsored Products campaigns of up to 10 keywords each. You can edit each keyword's bid, set each new campaign's daily budget (default $20/day) and target ACOS, and remove or ignore individual keywords right in the preview. Campaigns go live on Amazon right away and appear in Campaign Manager after the next data sync (within a few hours); the Approved tab tracks each keyword's status in the meantime
- Harvest & Negate, Dayparting, and Ineligible products open their respective pages or a review list
Nothing on this page changes anything automatically: every card is a shortcut to a decision you make.
Related
- Smart Bidding, turn on automated bidding for the campaigns the hub flags
- Inventory, dig into stock health beyond what the hub surfaces
- Harvest & Negate, review keyword opportunities and wasted spend in depth