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Custom reports

Build drag-and-drop reports with 34 widget types covering advertising, sales, traffic, profitability, and inventory. Add period-over-period comparisons, export branded PDFs, share view-only links, and schedule automatic email delivery for your team or clients.

Before you start​

  • At least one Amazon account connected
  • Active campaigns with performance data
  • A connected Amazon Seller account for seller-data widgets like P&L, Traffic & Conversion, and Inventory Health. Advertising-only accounts see these widgets locked in the palette

The gallery page (Analytics & Trends → Custom Reports) has three tabs:

  • My Reports: a table of your reports showing widget count, last modified date, and schedule status. Use the row menu to edit, rename, duplicate, or delete a report.
  • Templates: pre-built layouts with a preview thumbnail. Click Use template to copy one into My Reports and customize it.
  • Scheduled: your email schedules with a toggle to pause or resume each one, plus options to edit, send now, or delete.

To start from scratch, click Create Report and enter a name.

Build a report​

The report editor has three areas:

Widget palette (left sidebar)​

Browse the widget catalog organized into four categories, or type in the search box to filter by name. Click a widget to add it to your report. Each widget can be added once per report. Added widgets show a check mark.

Widgets that need seller data show a lock icon when your account has an advertising-only connection. Hover the lock to see what's required.

Report canvas (center)​

Your report layout, topped by a header block showing your logo, account, marketplace, date range, and comparison period. Drag widgets up or down to reorder them. Each widget has controls to remove, refresh, or configure its settings.

Toolbar (top)​

  • Click the report name to rename it inline
  • A date range preset dropdown: Last 7, 14, 30, or 60 days, This Month, or Last Month
  • Compare: toggle period-over-period deltas on or off (on by default; saved per report)
  • Undo / Redo: reverse or re-apply changes
  • Export / Schedule / Share: output actions (see below)

Reports auto-save as you work.

Comparisons​

With Compare on, every number that supports it shows the change versus the previous period of the same length: green when the change is good, red when it's bad (direction-aware, so a drop in ACOS or spend shows green). Comparison deltas appear in the editor, in PDFs, in shared links, and in scheduled emails.

Widget types​

Metrics (11 widgets)​

WidgetWhat it shows
Metrics SummaryUp to 12 selectable metrics (sales, spend, ACOS, ROAS, and more) with period-over-period change
ACOS TargetYour target ACOS versus actual ACOS
Branded vs UnbrandedAd spend and sales split by branded versus unbranded campaigns
P&L SummaryNet revenue, expenses breakdown, gross profit, margin, units, orders, and refund rate
Traffic & ConversionSessions, page views, units, revenue, conversion rate, Buy Box %, and mobile share
Subscribe & SaveS&S revenue, shipped units, active subscriptions, and revenue penetration
Repeat PurchasesTotal and repeat customers, repeat rate, and average spend
Customer LTVNew and repeat customers, average lifetime value, and repeat rate
Review RequestsReview-request pipeline: total orders, scheduled, sent, and excluded
Sales ProjectionCurrent-month actual sales versus run-rate projection with pace
Cancellations & RefundsGross versus net sales, refunded sales, and refund rate

Charts (6 widgets)​

WidgetWhat it shows
Daily Metrics ChartChart of up to 4 selected metrics over your date range
Campaign Type BreakdownSpend distribution across Sponsored Products, Brands, and Display
YoY Ad Sales TrendMonthly ad performance this year versus the same months last year
TACOS TrendDaily ad sales versus organic sales with a TACOS line
Buy Box SummaryOverall Buy Box win rate with a daily trend line
Subscribe & Save TrendDaily S&S revenue and active subscriptions

Tables (16 widgets)​

WidgetWhat it shows
Top Spending ProductsTop ASINs by ad spend with revenue, sales, ACOS, TACOS, and ad percentage
Top Improving QueriesSearch queries with rising click share, shown as a weekly heatmap
Weekly PerformanceWeek-over-week metrics (spend, sales, ACOS, CVR, impressions, TACOS) with percentage changes
SP Placement PerformanceSponsored Products performance by placement: Top of Search, Product Pages, Rest of Search, Off Amazon
Top Campaigns (Branded)Top branded campaigns by sales with campaign type and ACOS
Top Campaigns (Unbranded)Top unbranded campaigns by sales with campaign type and ACOS
Top Targets (Branded)Top branded keywords and product targets with match type, spend, sales, and ACOS
Top Targets (Unbranded)Top unbranded keywords and product targets with match type, spend, sales, and ACOS
Match Type BreakdownPerformance by match type (Auto, Exact, Broad, Phrase, Product Targeting) grouped by campaign type
Keyword Rank MoversTracked keywords with the largest organic rank changes over the period
Product ProfitabilityPer-product sales, fees, ad spend, profit, and margin
Traffic by ProductPer-product sessions, page views, revenue, conversion rate, and Buy Box %
Inventory HealthStock totals, inbound units, and the products with the lowest days of supply
LTV CohortsCustomer cohorts by first-purchase date with repeat rate and lifetime value
Top Sellers + InventoryBest-selling products with sales, units, and a color-coded stock badge
Sales by Product GroupSales, units, and average unit price grouped by product group

Content (1 widget)​

WidgetWhat it shows
Client NotesFree-text area for adding your own commentary to the report

Export to PDF​

  1. Click the Export button in the toolbar
  2. Optionally upload your company logo (PNG or JPG, max 2MB)
  3. Click Export to generate the PDF

The PDF opens with a header showing your logo, account, date range, and comparison period, followed by every widget exactly as it appears on the canvas.

Schedule email delivery​

  1. Click the Schedule button in the toolbar
  2. Set the frequency: Daily, Weekly, Every Two Weeks, Monthly (1st), or Quarterly (Jan, Apr, Jul, Oct)
  3. Enter recipient email addresses
  4. Choose a delivery time and timezone
  5. Click Create Schedule

Scheduled reports generate automatically and deliver via email. Use Send Now to trigger an immediate delivery. Pause or resume any schedule from the gallery's Scheduled tab.

Share reports​

  1. Click the Share button in the toolbar
  2. Set the Report Name shown to viewers
  3. Choose an expiration: 7 days or 30 days
  4. Click Create Share Link and copy the generated URL

Recipients can view the report without logging in. The link expires after the chosen period. You can revoke a shared link at any time from the Share dialog.

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