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Subscribe & Save

Subscribe & Save is Amazon's discounted recurring-delivery program, and it produces revenue you can count on: a customer enrolled in a subscription keeps buying at a set interval without you spending another dollar on ads to win that sale again. The Subscribe & Save page at app.sellerjar.com/subscribe-save shows how much of your business that recurring revenue represents, which products are driving it, and where it is heading over the next 30 to 90 days.

Subscription revenue only keeps flowing if the product stays in stock and stays visible in search, so this page is also a protection tool: it flags out-of-stock losses on your subscription base and shows you which ASINs to keep well stocked and well advertised.

Before you start​

  • An Amazon seller account connected
  • Products enrolled in Subscribe & Save with at least one active offer
  • The Brand Analytics role in Seller Central, which Amazon requires for Subscribe & Save reporting and grants only to Brand Registry enrolled sellers

If any of these are missing, the page shows an explanation instead of data. See If you don't see data yet below.

Date range​

The page follows the date range selected in the global header at the top of the app. Changing that date range recalculates the Overview cards, the trend chart, and the Products table together. The Products table compares each row against the same prior period the Overview cards use.

Overview cards​

The Overview section compares the selected date range against an equal-length prior period:

  • Subscription Revenue: total revenue from Subscribe & Save shipments in the period
  • Revenue per Subscriber: subscription revenue divided by active subscriptions, a read on how much each subscriber is worth
  • Subscriptions: active subscriptions at the end of the period
  • Subscription Units: units shipped through Subscribe & Save
  • SnS Penetration: subscription revenue as a percentage of the product's total revenue, so you can see how much of a listing's sales already come from subscribers

Each card shows the percentage change against the prior period. If out-of-stock events cost you subscription revenue during the period, a callout under the cards states the lost amount.

tip

SnS Penetration tells you how dependent a product's total sales are on its subscriber base. A high penetration on a product that then goes out of stock is exactly the scenario the out-of-stock callout is warning you about: you risk losing the sale and the subscribers who may cancel rather than wait.

Weekly trend​

The trend chart plots the current period as a solid teal line against the prior period as a dashed grey line, week by week. Use the toggle above the chart to switch what it plots: Revenue, Units, Subscriptions, or Penetration. Hover any point for the exact current and prior values and the percentage change between them.

Weeks follow Amazon's own Subscribe & Save reporting convention: Sunday through Saturday. The most recent week is shown at reduced opacity when it is still partial, since Amazon's data for the current week is not final yet.

Products​

The Products table breaks the same metrics down by ASIN: Revenue, Subscriptions, Rev/Subscriber, Units, Penetration, and OOS % (the share of the period the product was out of stock), each with its change against the prior period. Seller accounts additionally see:

  • Base % and Tier %: the Subscribe & Save discount tiers configured on the offer
  • Enrolled: the offer's enrollment state
  • Eligible: the offer's Subscribe & Save eligibility state

Vendor accounts do not have discount tiers or these enrollment states, so those four columns are hidden for vendor accounts rather than shown empty.

Search by product, ASIN, or SKU, and click a column header to sort. Use Export to download the full result set, including rows beyond the visible page, as CSV or Excel.

tip

Sort the Products table by OOS % to find which of your subscription products lost the most availability this period, then sort by Revenue to confirm whether those are also your biggest subscription earners.

Forecast​

The Forecast strip at the bottom of the page projects revenue and units for the next 30, 60, and 90 days from your Subscribe & Save offer history. It is not shown for vendor accounts, and it stays hidden until enough forecast data exists to populate it.

If you don't see data yet​

The page checks your data readiness before showing the dashboard, and explains what it finds instead of showing an empty page:

  • No Amazon connection: connect your seller account to start.
  • Billing paused: Subscribe & Save syncing pauses while your subscription is inactive; reactivate billing to resume it.
  • Disconnected: your Amazon account connection was dropped; reconnect it.
  • Brand Analytics access required: grant the Brand Analytics role in Seller Central, then reconnect. This role is only available to Brand Registry enrolled sellers.
  • Pulling your history: your first sync is running, which usually takes a few minutes.
  • No offers found: no Subscribe & Save enrolled offers were found for this account in the selected marketplace.

Related​

  • Inventory: keep the products behind your subscription revenue in stock
  • Customer LTV: see how subscribers compare to one-time buyers over their full lifetime
  • Repeat Purchase: track how often customers reorder outside the subscription program